Dhruvi Darji

Founder Dhruvi Darji is a 22-year-old Gen Z entrepreneur who transformed a lifelong fascination with scents into Moss & Flame, an artisanal candle brand rooted in intention and craft. What began as a personal love for candles and fragrances evolved into a full-fledged business, where creativity meets commercial clarity. With a background in business administration, she applied a sharp entrepreneurial lens to an otherwise instinct-driven passion, building a brand that balances aesthetics with strategy. Driven by the belief that the scent of a space reflects its mood, energy, and the personality of the person who inhabits it, Dhruvi set out to create candles that do more than simply smell good. Each vegan, soy-based candle by Moss & Flame is designed as a sensory expression, thoughtfully crafted to shape atmosphere and emotion. Built with no rigid blueprint, just vision, discipline, and smart work, Moss & Flame stands as a reflection of its founder’s instinct, ambition, and deep understanding of how fragrance can define a space.